Outline
Rapidly circulating social media post claims that UK store chain Marks & Spencer is only giving the Royal British Legion three percent of sales from poppies it sells.
Brief Analysis
The claims in the message are untrue. Marks & Spencer sells a diamante encrusted poppy brooch for which it donates 30% (not 3%) of the retail sale price to the Royal British Legion. The company also allows Royal British Legion volunteers to collect at its stores. The Royal British Legion states on its website that it is extremely grateful for the support of Marks & Spencer. Sending on this nonsensical and inflammatory rumour may actually damage fund-raising efforts by causing people to stop buying poppies.
Example
Please do not be tempted to buy M&S’s own poppies as they are only donating 3% to the British Legion, who have had a gagging order imposed upon them by M&S about this – utterly disgusting Original Source : https://www.hoax-slayer.com/marks-spencer-poppies-3-percent-rumour.shtml